The Rhetorical Analysis Of The Human Family - 781 Words

â€Å"We are more alike, my friends, /Than we are unalike† (Angelou). This quote from Maya Angelou is Apple’s call to buy their product. Although it may seem as if Apple’s commercial, â€Å"The Human Family†, is an illustration of human diversity and an attempt to promote self-love, the tech giant uses one’s senses to convince himself to buy an iPhone and support their company. Apple successfully uses ethos, logos, and pathos to promote the purchase of iPhones and sponsor company support. â€Å"The Human Family† first aired on 5 August 2016 during the Summer Olympics’ opening ceremony. This television ad, part of Apple’s shot by iPhone campaign, shows various pictures taken with an iPhone of people from various ethnic groups, age groups, and†¦show more content†¦The audience can see how beautiful the images are during the ad, then the ad ends with the words shot by iPhone. This allows the viewer to synthesize the idea that if they want the quality of image seen in the ad, they must use an iPhone. As a result of the self-logic a viewer uses, this is an illustration of logos. In short, brands attempt to promote company support to sell products. Next, as with most companies, Apple strongly uses pathos (an appeal to emotion) in an attempt to convince viewers that their product will create euphoria. This is seen constantly throughout the ad. First, the use of diversity is the most prevalent. In the commercial, pictures of people from many ethnic groups and continents are shown. In a time where some groups of people attempt to create a world where being different is inferior, Apple boldly stands with the divergent. This position makes the audience feel as if they have a friend in Apple, and the iPhone is their connection. On the same note, the events occurring in the images also affect how people view the iPhone. Many of the scenes involve the idea of love rather it be between a family or a couple. This associates the iPhone with memories of love people in the audience experience. Additionally, Apple attempts to create the idea that iPhone is global. A fewShow MoreRelatedRhetorical Analysis Of Obama s Victory Speech12 45 Words   |  5 PagesRhetorical Analysis of Obama’s Victory Speech This speech was given by Barack Obama who won 2012 election as the president. I’m going to analysis his voice, audience, speaker’s message and occasion for the speech. Different angle, different view can show all the Obama’s rhetorical words in his victory speech. In 2012, this is Barack Obama’s second inaugural. He had greatest way to put all the rhetorical words in his speech. It was one of the best of his speech so far. Rhetoric was made in fifthRead Moreplug in drug Essay676 Words   |  3 PagesThe plug in Drug,† by author Marie Winn, the author examines television’s impact on children. 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